Today,
B2B robo-advisor Emotomy and Mercury Capital Advisors,
the globally recognized alternatives placement agent, announced that the
Emotomy engine will power AlphaOptimizer
as part of Mercury Capital’s suite of analytical tools offered on the iFunds
Private Wealth Advisor platform.
Emotomy,
a top online investment analytics, trade execution, risk management, and
reporting platform for RIAs, brokerage houses and banks, is already providing
customized portfolio management for more than 4,000 client accounts in the U.S.
and Europe. The company has experienced more than 100% growth in the last 12
months.
AlphaOptimizer
allows Mercury’s clients — registered investment advisors, endowments, family
offices, foundations and other sophisticated investment entities — to monitor,
manage, and analyze investment choices in the context of their portfolios,
using Emotomy’s visually intuitive and tool-rich investment management engine.
Michael
Ricciardi, Managing Partner of Mercury, said that making the AlphaOptimizer available
to clients will allow them to see the empirical impact of adding specific
alternative investment strategies to their investment portfolio in
quantitative, user-friendly detail. Mercury is a seasoned team of finance
professionals entrusted with representing hedge funds, private equity, real
estate, venture capital, credit, distressed and infrastructure funds, and it
has been engaged on more than 100 mandates representing in excess of $150
billion in capital commitments. Mercury launched AlphaOptimizer to facilitate
quantifiable, comparative analyses of iFunds investment choices.
In
contrast to many direct-to-consumer robo-advisors, Emotomy was created
specifically for financial professionals who provide deep expertise and a “safe
set of hands” overseeing client portfolios. According to Emotomy co-founder and
CEO Patrick Beaudan, “Emotomy allows clients to analyze alternative investments
that have traditionally been a ‘black box’ and will enhance transparency for
investors. Emotomy offers tools previously only available to sophisticated
financial institutions.”
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